For the longest time maternity clothing got a bad rap. The reputation was valid, however, because the clothing was often very ugly. Maybe the reason is because the fashions during decades previous to today didn’t exactly make it easy to design maternity clothing that would fit a woman’s pregnant frame all the while flattering her and keeping her feeling comfortable and cute.
If you think about it, high waisted, give-free denim shorts and pants don’t bode well for an expecting women. In the same way, the tight and unforgiving fabrics of the 60’s didn’t allow for women who were expecting to easily embrace the cute fashions of the decade. It’s probably safe to conclude that thanks to modern technology, fabrics are being able to be made in blends that are much more forgiving and comfortable than anybody has had access to in the past.
For this reason, maternity clothes are not only able to be cute, they’re also made to stretch. It also helps that the fashion trends of today work very well for any women, no matter if she’s 8 months pregnant or 6 months postpartum.
They Embrace Modern Fashion
For some reason, in past decades, the fashion industry didn’t catch onto the fact that pregnant women are a huge part of their market. Women are always looking to feel beautiful and they want to find clothing that is going to flatter them all the while being comfortable. Since today’s fashions constitute a lot of stretchy, breathable leggings and loose, flowy shirts and tunics, the style perfectly fits within the niche of what pregnant women would like to wear.
There is nothing worse than being uncomfortable already because you have a baby growing inside you, but when you add that you have to wear tight clothing made of fabrics that don’t give, it’s a recipe for disaster. No wonder women stick around the house in their husbands t-shirts and don’t wear pants.
They’re Designed to Carry You Through Your Pregnancy
Maternity clothing designers really know what they’re doing and they know how to fit the demands created by a pregnant woman’s changing body. Nobody wants to spend a bunch of money on clothing they’ll not wear again once they’ve had their baby, and for that reason the retailers have caught on and design clothes that carry you through your pregnancy.
If you can wear the same thing 2 months into pregnancy as you do 9 months and about ready to burst, that’s smart design because women want to feel like they haven’t grown so huge that they can’t fit into anything and they want to be able to buy a couple items and get through.