Where it used to be that loungewear was reserved for wearing around the home or while on vacation, this is no longer the case. In fact, times have changed so much that loungewear is now trendy just about any time and anywhere thanks to the options available. Loungewear isn’t reserved for any one age group or genre, it can be found across the board in different forms.

So, when exactly did loungewear become a trend that spilled over into the mainstream to be seen outside the house and in various forms? Let’s take a closer look shall we.

The Evolution of Loungewear

Imagine 10, even 20 years ago, stepping outside to run errands in your pyjamas? It just wouldn’t have happened. People would have looked at you like you were crazy and you’d hardly feel “put together” walking around in your PJ’s. To say times have changed is an understatement. Loungewear is no longer a term used to describe pyjamas, it’s a whole line of comfortable clothing that is meant to be worn out of the house, lived in, and feel comfortable in.

It used to be that comfort wasn’t something that factored into what was “fashionable” to wear. So, what if those trousers felt tight and restrictive, so what if those stilettos made your back hurt, it was all done in the name of fashion. While there are plenty of trends that are still less than comfortable to wear, consumers are now being given options. They can look stylish, trendy, and fashionable without being uncomfortable.

Over the past few years the sales of pyjamas have taken on a very sharp increase, and this really should come as no surprise if you start to look around at who is wearing them, and where. Many designers and brands like, This is J, have recognized the trend and have started to get real creative in their offerings. So many of these pyjamas no longer come off as looking like night time wear, and can now pass as a fashionable clothing set. Many of them also have hand drawn patterns like vintage florals and nostalgic themes printed on them, making them all the more stylish, while also being made of eco- friendly materials such as bamboo blends. Giving you the choice of being fashionable, while contributing towards being sustainable.

The Age of Business Casual

Another trend that has helped push loungewear into the mainstream is the move away from business wear in the office and workplace to a more comfortable business casual setting. The culture of business has changed and with that said it’s not unheard of to find the company CEO dressed in a hoodie and track pants while attending a board meeting.

In fact, there is quite a bit of talk among companies about whether or not how the employees dress affects their productivity. The old school way of thinking is that if you allow your employees to dress in casual wear, they will take on a casual approach at their work. Others believe that allowing their employees to dress comfortably allows them to be more productive. It’s an argument that is on-going and doesn’t seem to have a right or wrong answer with facts to support it.

Day to Day Activities

As far as the most popular place to find loungewear, that is when people are engaged in day to day activities that may or may not take them out of their house. You’ll find people dressed in loungewear while they run errands, visiting friends for a coffee, curled up on the couch engaged in online gaming such as the popular online slots UK offerings in particular, and more. The lines seem to be blurred as to where loungewear is acceptable nowadays.

Comfort Takes the Front Seat

As sales of loungewear continue to grow it’s obvious that comfort is taking the front seat among consumers. There is a strong desire to look put together, yet still feel as though you can move around and relax, something that loungewear seems to be excelling in.